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Henrico Workforce & Career Development

Entrepreneurship and Digital Marketing (ACE) Honors

Entrepreneurship and Digital Marketing

Entrepreneurship I and II, Course No. #9093, 9094

Digital and Social Media Marketing, Course No. #8125

Design, Multimedia, and Web Technologies, Couse No. #6630

Design, Multimedia, and Web Technologies, Advanced, Course No. #6631

This is a new program and some information may change.

Advanced Career Education Center at Hermitage

2 years, 5 high school credits

Students may earn one additional standard unit of credit toward graduation for an approved HQWBL experience of at least a 280-hour duration. If a student does not complete 280 hours, the student will not earn the credit.

ACE Center at Hermitage Instructor: Andrew Givens

Virginia course title: Entrepreneurship, Digital and Social Media Marketing, Design, Multimedia, and Web Technologies, Design, Multimedia, and Web Technologies, Advanced

Students learn entrepreneurial and digital marketing skills to create and launch their own businesses, seek industry-related investors, and participate in high-quality work-based learning experiences that are integrated with instruction and performed in partnership with local businesses and organizations. The program includes Entrepreneurship I and II, Communications Systems, Digital and Social Media Marketing, and Graphic Communication Systems. More courses will be announced at a later date.

Entrepreneurship I & II: This course introduces students to the exciting world of creating, owning, and launching their own business. Students learn concepts and techniques for planning an entrepreneurial venture, using design thinking and business model development. Students learn about financial statements, marketing principles, sales and customer service, and basic economic principles for successful operations.

Digital and Social Media Marketing: This course introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. The course emphasizes ethics, laws, and security. Students also investigate business and marketing plans, as well as careers in digital and social media marketing. This course reinforces mathematics, science, English, history, and social science concepts in the Virginia Standards of Learning.